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2-17-2007 :
Choreography
Starting in February, 2007,
Pepsi will begin their new
marketing campaign
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3-13-2007 :
Diet Pepsi - New Look
In 1963, the Pepsi-Cola Company introduced
its first diet drink
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more info |
4-16-2007 :
Pepsi Summer Mix
If you have been to the grocery store lately, you might have noticed an unusual Pepsi bottle.
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more info |
5-15-2007 :
Mountain Dew - Aluminum
The first time a carbonated soft drink will be offered in aluminum bottle in U.S...
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Reproductions |
What are reproductions?
Reproductions are remakes of original items. This can be done legally or illegally. You can find reproductions on eBay, at yard sales, flea markets or just about anywhere. You must be careful not to buy a reproduction being told or thinking it is an original. In this section and in our Member's Area we will list for you what items we have found to be reproductions. Our Member's Area contains a more extensive listing as well as the estimated value of the original. If you are not a member yet, click here to join. Membership fees are very reasonable.
You will find both Pepsi and Mountain Dew reproductions listed on this website. |
Reproduction |
Original |
Seen on eBay.
The most apperant thing that points out that this is a reproduction is the 15 cents in the price area. You can compare these two pictures and see other differences between the original and the reproduction. |
This original paper sign was made in 1965 and measures 16" x 22".
Value listed in Member's area.
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Choreography
Starting in February, 2007, Pepsi will begin their new marketing campaign called "Choreography." The idea behind the campaign is that Pepsi will connect with consumers via a global brand restyle. As part of the restyle, Pepsi will introduce trendy graphics on their cans, bottles, and cups.
Over the next several months, the graphics on the cans, bottles and cups will change 35 times. This is not designed as a collector series, so there will be no numbering that will help collectors know if they have them all. At this time, there is no information as to which graphics will appear on cans, bottles, and cups. At the time of publication, Pepsi said that they plan to randomly replace the graphics on the aforementioned containers.
So, if you see new graphics on a cup, and expect those graphics on a can too, that may not occur! The graphics being used will feature music, sports, automobiles, fashion, and other images that appeal to youth and young adults.
There are no release dates for these graphics. They will be changed arbitrarily according to Pepsi's timetable. So if you are going to try to collect all 35 styles, you'll have to check your local Pepsi outlets weekly.
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Diet Pepsi - New Look
In 1963, the Pepsi-Cola Company introduced its first diet drink - Diet Patio Cola. At the time, Pepsi could not afford to properly promote Diet Patio Cola. To remedy this situation, in 1964, they decided to rename their diet drink "Diet Pepsi." This made Pepsi-Cola the first company to name a diet drink after their flagship brand. The initial advertising of Diet Pepsi was combined with Pepsi advertising. The slogan was "Pepsi Either Way." Over the years, Diet Pepsi has developed into a major brand, able to stand alone.
One of the interesting aspects of Diet Pepsi is the number of changes made to the product and packaging. There have been a number of reformulations, including the elimination of cyclamates, the use of saccharin, and the introduction of NutraSweet. There have been eight major packaging redesigns and many other minor redesigns. In May of this year, Pepsi unveiled their latest redesign of Diet Pepsi packaging.
Somehow, Diet Pepsi almost seems to taste better in this beautiful new can!
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Pepsi Summer Mix
If you have been to the grocery store lately, you might have noticed an unusual Pepsi bottle. This new Pepsi product is called "Summer Mix." It is being offered for a limited time only.
Judging by the name, you can figure out that it will only be available through the summer. It is a mixture of tropical fruit flavors and the wonderful taste of Pepsi.
So, when you are trying to cool down this summer, try having a tropical moment with Summer Mix.
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Mountain Dew Unveils Aluminum Bottle Series
First Time a Carbonated Soft Drink will be offered in Aluminum Bottle in U.S...'Green Label Art' to Feature 12 Unique Designs...
Paul Rodriguez, a professional skateboarder - (PRNewsFoto/Pepsi-Cola Company)
PURCHASE, NY - May 15, 2007 - Mountain Dew today announced the launch of Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. The Green Label Art series (www.greenlabelart.com) will be released May through October in select markets. This series marks the first time a carbonated soft drink will be packaged in an aluminum bottle in the U.S.
The Green Label Art artists are an eclectic mix, ranging in style and notoriety, from apparel and sneaker designers to a vinyl action/toy designer and a lead singer from a top indie band. In addition, Paul Rodriguez, a professional skateboarder sponsored by Mountain Dew, collaborated on a design with skater-turned-artist, Chris Pastras.
The artists were given a plain, 16-ounce aluminum bottle and asked to create their expressions of Mountain Dew. Treating the bottles as a canvas, the artists used a variety of approaches and applications including: tattoo design, cut-and-paste materials, paint, charcoals and computer graphics.
"Green Label Art is about Mountain Dew facilitating creativity and self-expression that goes well beyond the package artwork," said Frank Cooper, VP of marketing for Mountain Dew. "These artists used a unique Mountain Dew bottle as their canvas and extended it to other related projects such as short films, clothing and gallery showings."
The bottles themselves are only part of the picture Mountain Dew is painting for Green Label Art. Each artist has found different ways to incorporate his Mountain Dew designs into other projects:
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* Graffiti artist Dr. Revolt has customized a tricked out low-rider bicycle, painting the frame in the same style as his Mountain Dew bottle
* Tattoo artist Troy Denning collaborated with New Era on a limited-edition hat based on his design
* Graphic designer Mark Nardelli created limited-edition skateboard decks
with his Mountain Dew artwork
* Stencil artist Peat Wollaeger made a viral video in which he portrays, in costume, the whimsical Dew Hillbilly icon of 1960's depicted on his bottle
* Collage artist Adam Juresko designed a zippered hoodie sweatshirt featuring his Mountain Dew artwork
* Guitarist and lead singer for Hawthorne Heights JT Woodruff will feature
his design on the cover of his special-edition live CD.
Tattoo artist Troy Denning - (PRNewsFoto/Pepsi-Cola Company)
All of the artists' projects will be on display at their individual Mountain Dew bottle launch events. The first bottle release event, which will double as a launch for the program, is on Thursday, May 17 in Los Angeles. It will feature an exhibit of the collaboration between Rodriguez (P-Rod) and Pastras and will take place in the Chinatown district.
A multimedia micro-site, www.greenlabelart.com, launches today. The site will feature artist portfolios, behind-the-scene videos and detailed event highlights. In addition, Green Label Art is hosting a consumer-generated bottle design contest. Consumers will have all the tools necessary to design an individualized bottle through an interactive submission platform on the website. The general public can then vote for their favorite consumer-designed bottle. The winning artist will be awarded $10,000 and be a part of the next wave of Green Label Art designs.
The artists participating in Green Label Art are:
* TWEEQiM (miQ wilmOtt and THUY3) - vinyl action figures/toys; LA
* Troy Denning - tattoo artist; NYC
* Peat Wollaeger - stencil artist; St. Louis
* Mark Nardelli (created two designs for 5 Boro) - skateboard graphics designer; NYC
* jeffstaple - sneaker and apparel designer; NYC
* Methamphibian - sneaker and apparel designer; NYC
* Chris Pastras (with P-Rod) - skater/artist; LA
* Adam Juresko - collage artist; Richmond, Va.
* Dr. Revolt - graffiti artist; NYC
* Chuck Anderson - photo illustration artist; Chicago
* J.T. Woodruff (for Hawthorne Heights) - lead singer/painter; Dayton, Oh.
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